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Corporations as a whole get a bad reputation. They are often seen as faceless, lumbering giants who are out to make a quick buck, and could not care any less about any negative impact their greedy pursuits have on their employees, the world economy, or worse yet, the environment. And while some corporations do deserve their bad reputations, others have strived to paint a more human face on their business, in an attempt to regain some of the ground that has been lost through the many, many embarrassing gaffes that have been perpetrated by large corporations throughout history.

But, again, some leading lights in every field imaginable have been working tirelessly to make the world a better place through business. This means no longer working employees to the bone with seventy hour work weeks or dumping hazardous materials into a local pond because it is considerably cheaper than paying for its safe removal. These types of forward thinking business set an example for other corporations who engage in unsavory and less than reputable activities. Some of the best and brightest examples of how a corporation should operate have started a clean tech public relations initiative to try and convince other like minded businesses that the only way for companies to improve their public image is to police themselves. They can’t go on with business as usual, because the environment will not be able to sustain itself based on the current amount of waste that is being generated on a daily basis by the human race. This problem will only get worse as the population increases. So it is more important than ever for companies in every imaginable industry to get on board with a clean tech public relations initiative of their choosing so that future generations can enjoy the magnificent beauty of this planet.

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The amount of technological advances that occur in any given year is truly astounding. When one reflects on the sheer amount of progress the human race has made in the last two hundreds, it becomes clear that the human race is special. No other race of creatures can fly to the moon, traverse the seas, and ensure that their fellow beings have the necessary healthcare to live long and fulfilling lives. Just the fact that life can be prolonged through extensive and incredibly complicated medical procedures is a marvel. It can be quite humbling for the everyday American to contemplate how difficult it is for the many innovators, researchers, and inventors to try and come up with new ways to make life on this planet much easier. It can be a bit overwhelming for individuals to try and make their way in such a highly advanced society, but in the end it is absolutely worth it, because the quality of life that is currently being enjoyed on this planet has here to fore been unheard of.

However, when brand spanking new technologies are first introduced to the market place, they are not always greeted with a warm smile and with welcome arms. People are often times skeptical of change, and fear things that they are unfamiliar with or are uncomfortable with. Thusly, many high tech companies often enlist the services of a highly specialized firm that specializes in the unique field of high tech public relations. It is the goal of any highly specialized firm that specializes in the unique field of high tech public relations to help and protect the reputations of their clients. This is because a corporation’s reputation is the thing that will set it apart from its competitors. If people in general think that a particular high tech company can provide quality goods at a reasonable cost, then they will be more than likely to purchase goods from that company. To that end, a highly specialized firm that specializes in the unique field of high tech public relations has to ensure that people think highly of their clients. In order to achieve this somewhat difficult goal, highly specialized firms that specialize in the unique field of high tech public relations have to use every weapon at their disposal to fight scandal or the leaking of any types of information that may paint their clients in a bad or negative light.

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As social media becomes more prevalent in society, high tech businesses and professionals are increasingly seeing the value in online social media for networking, marketing, or employment opportunities. It is true that certain aspects of online networking can degenerate into a virtual room of vulturous vendors, but most social networks can be administered and controlled to meet the professional standards of any high tech business.

Continue reading ‘High Tech PR: Five Steps For Leading Your Company’s Social Media Charge’ »

Public relations was born over a drink at a swanky NYC nightclub on 50th Street in the 1930s. Strategy: Alluring debutantes were posed and photographed with their heads thrown back in glee, cigarettes dangling from their fingertips, selling glamour to entice the part of the public – women — who didn’t smoke. It worked. The gossip columnists went gaga and ran back to their typewriters and a 2 AM deadline. Sales shot up.PR was a man in a teddy bear costume at a 1950s auto parts trade show. He was the mascot on the logo for a muffler company, his photo taken with his huge paw around traveling salesmen who stopped at the muffler company’s booth. (I have a photo for every year my father attended the show. My father aged over a series of photos but the giant teddy bear always remained the same.)Tech public relations was born over a cup of coffee in a SFO cafe. A journalist and an MIT engineer decided to ditch their day jobs. They put up a shingle and started talking to the papers and the public about the tech companies sprouting on a spot on the map in a farming area that became Silicon Valley.

In an industry that started with testimonials on soap powder and ribbon cutting and WOM (word of mouth), turned into thousands of high tech public relations agencies in California, Texas, Chicago, New York and everywhere in between, then jumped across the pond to London, where tech public relations happened over drinks and cigarettes. Instead of debutantes, tech public relations was the new chic: enterprise software, apps, servers, security, consumer electronics. And green tech, and medical devices and mobile.Hollywood had Marilyn. The tech world had IBM. The big shots in PR saw a growth industry and spun off – and are still spinning off – tech divisions. Some of them got hungry and waltzed into off markets and snapped up all the little tech PR shops so that they could control the entire tech PR scene. In one country, a major U.S. PR agency gobbled 49 competing boutique tech PR agencies. Public relations is such a hot commodity that the major advertising agencies are going into tech PR too.Then there was the specialization scramble. If there were enough clients – maybe 2-3 – in a specific sector, an agency could claim this was their niche.

Continue reading ‘High Tech Public Relations-Happy 25th Birthday’ »